Archive - The Burning Bed

A new mattress brand offering a no-nonsense, comfortable mattress that cuts through the hype.

Jan 22, 2024 •

January 2023

End of a 40-year era of cheap capital in the mattress industry. Post-disruption Serta Simmons Bedding greets a new beginning.

Jan 28, 2023 •

Daehee Park

8

Bankruptcy

Tuft & Needle X Serta Simmons Bedding, Chapter 11

Jan 24, 2023 •

Daehee Park

Disrupting the Disruptors

Story of the $250 green tea mattress. The greatest economic arbitrage in the mattress industry you probably haven't heard of.

Jan 19, 2023 •

Daehee Park

1

Future of a Tempur-Owned Mattress Firm

What happens if mattress companies vertically-integrate at the highest level?

Jan 11, 2023 •

Daehee Park

4

December 2022

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts