The Burning Bed

The Burning Bed

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Boring Mattress Co.
A new mattress brand offering a no-nonsense, comfortable mattress that cuts through the hype.
Jan 22, 2024 • 
Daehee Park

January 2023

Nightcap
End of a 40-year era of cheap capital in the mattress industry. Post-disruption Serta Simmons Bedding greets a new beginning.
Jan 28, 2023 • 
Daehee Park
Bankruptcy
Tuft & Needle X Serta Simmons Bedding, Chapter 11
Jan 24, 2023 • 
Daehee Park
Disrupting the Disruptors
Story of the $250 green tea mattress. The greatest economic arbitrage in the mattress industry you probably haven't heard of.
Jan 19, 2023 • 
Daehee Park
Future of a Tempur-Owned Mattress Firm
What happens if mattress companies vertically-integrate at the highest level?
Jan 11, 2023 • 
Daehee Park

December 2022

Exploiting Creditor Agreements for Control and Profits
How distressed debt investors attempted the "J. Screw" on Serta Simmons Bedding.
Dec 29, 2022 • 
Daehee Park
Money Under the Mattress
A look back at private equity's symbiotic relationship with the mattress industry.
Dec 24, 2022 • 
Daehee Park
© 2025 Daehee Park
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