Archive - The Burning Bed

End of a 40-year era of cheap capital in the mattress industry. Post-disruption Serta Simmons Bedding greets a new beginning.

Jan 28

Tuft & Needle X Serta Simmons Bedding, Chapter 11

Jan 24

Story of the $250 green tea mattress. The greatest economic arbitrage in the mattress industry you probably haven't heard of.

Jan 19

What happens if mattress companies vertically-integrate at the highest level?

Jan 11

December 2022

How distressed debt investors attempted the "J. Screw" on Serta Simmons Bedding.

Dec 29, 2022

A look back at private equity's symbiotic relationship with the mattress industry.

Dec 24, 2022

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